OK, I don't want to jump on Defenders of Wildlife too hard because ever since I joined my first environmental group a couple of years ago I've been so bombarded with mail solicitations you'd think supporting green issues involved revolving credit.
That said, generally the letters and envelopes are at least recyclable. That's where DOW sets itself apart. Maybe the group wants to be remembered, so in that case I guess it's working, but I can't think of a much worse sales pitch to your target demographic than bombarding people with a plastic-wrapped piece of cardboard held together by two pieces of plastic tape containing a 6x8 piece of, yes, plastic containing a junky plastic pen that says "Defenders of Wildlife" on it (I have at least four now).
Big marketing mistake, guys.
Tuesday, May 5, 2009
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